Paris Hilton’s Slivingland Experience on Roblox Receives Great Interest

Famous businesswoman and media phenomenon Paris Hilton’s Slivingland experience created on the Roblox gaming platform attracted 3.2 million users by February 2024, which was seen as a success equal to a traditional advertising campaign worth $60 million. It was noted that Roblox’s more than 71 million daily users brought a new dimension to advertising. A New Era in Metaverse Advertising It is stated that Slivingland represents 2.6% of earned media on Roblox, with the impact of a TikTok campaign highlighted behind this success. Elements such as fashion and avatar customization were expressed as the cornerstones of brand success on Roblox for Paris Hilton and her community. Paris Hilton is Creating a Profitable Metaverse It was reported that Hilton made approximately half a million expressions on the platform during the Slivingland experience, with the price of these expressions being 100 Robux, or approximately $1.25. While it is unknown how much revenue […]

Paris Hilton’s Slivingland Experience on Roblox Receives Great Interest

Famous businesswoman and media phenomenon Paris Hilton’s Slivingland experience created on the Roblox gaming platform attracted 3.2 million users by February 2024, which was seen as a success equal to a traditional advertising campaign worth $60 million. It was noted that Roblox’s more than 71 million daily users brought a new dimension to advertising.

A New Era in Metaverse Advertising

It is stated that Slivingland represents 2.6% of earned media on Roblox, with the impact of a TikTok campaign highlighted behind this success. Elements such as fashion and avatar customization were expressed as the cornerstones of brand success on Roblox for Paris Hilton and her community.

Paris Hilton is Creating a Profitable Metaverse

It was reported that Hilton made approximately half a million expressions on the platform during the Slivingland experience, with the price of these expressions being 100 Robux, or approximately $1.25. While it is unknown how much revenue Paris Hilton made from Roblox, in addition to an important fundraiser for the Story Protocol, she has previously launched similar metaverse projects on Roblox and The Sandbox.

These include “Paris World,” launched in 2021 and the highly popular romance-themed metaverse for Valentine’s Day on The Sandbox. These experiences show that Hilton continues to innovate in the digital world, earning her the title of “Metaverse Queen.”

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