Adidas and StepN Sign New Collaboration

Adidas has teamed up with the fitness app StepN, which features the Solana soles, to bring together fitness and technology. This partnership began with a 1,000-piece NFT collection inspired by Adidas’ iconic running shoes. This collection represents the first step in the comprehensive collaboration between Adidas and StepN. Partnership Scope and Expectations Adidas has previously formed similar Web3-based partnerships with companies such as Coinbase, Bored Ape Yacht Club, and Bugatti. The new collection is planned to be released on the Mooar market on April 17. This partnership will encompass events between the brands and a wide range of activities containing both physical and digital products. StepN is a Web3 app that rewards users with cryptocurrency for activities like walking and running. CEO Shiti Manghani emphasizes that such partnerships will strengthen the integration between the digital and physical worlds and enrich the user experience. Partnership Potential This collaboration will strengthen Adidas’ […]

Adidas and StepN Sign New Collaboration

Adidas has teamed up with the fitness app StepN, which features the Solana soles, to bring together fitness and technology. This partnership began with a 1,000-piece NFT collection inspired by Adidas’ iconic running shoes. This collection represents the first step in the comprehensive collaboration between Adidas and StepN.

Partnership Scope and Expectations

Adidas has previously formed similar Web3-based partnerships with companies such as Coinbase, Bored Ape Yacht Club, and Bugatti. The new collection is planned to be released on the Mooar market on April 17. This partnership will encompass events between the brands and a wide range of activities containing both physical and digital products.

StepN is a Web3 app that rewards users with cryptocurrency for activities like walking and running. CEO Shiti Manghani emphasizes that such partnerships will strengthen the integration between the digital and physical worlds and enrich the user experience.

Partnership Potential

This collaboration will strengthen Adidas’ position in the technology and sportswear market, as well as enabling StepN to reach a broader audience. For both companies, this partnership will increase brand value and create new market opportunities.

Beneficial Information

The collaboration between Adidas and StepN marks a new era in the digital sportswear market with NFT collections and crypto rewards.
With the release of the collection, users will gain access to both physical and digital sports products.
This partnership brings together health and technology ecosystems by allowing users to interact more with technology while exercising.

Finally, this collaboration between Adidas and StepN can be considered an innovative step in the sports and technology sectors. It will enrich the user experience and allow both brands to reach more users and strengthen their market positions.

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